VARA HOPPET

graphic profile for fridays for future stockholm, 2023

week of action for social and climate justice

in an effort to reach everyone concerned about—but not active against—the climate crisis, i chose a slogan and visual identity that reformulate hope as an act instead of a passive concept outside of people’s control. this was in connection to the sweden wide week of action for social and climate justice.

hand-drawn imperfection

i hand-drew all the main lettering and graphic elements specifically for each poster, sticker and graphic, to replicate the imperfections of homemade climate signs and banners.

you can find more examples of the design on fridays for future stockholm's instagram (@fridaysforfuture.stockholm) leading up to the 22nd of september 2023.