concept for off-white, 2022
for this project i took this baltic sea rock and abstracted its form and appearance to create a comb in off-white's design language.
the final form has the same hard edges and flowing shape but has a typical off-white translucent shell to highlight the comb's structure.
i used off-white's modernist, graphic approach as a basis for my design and marketing, sticking to a simple gradient, helvetica and a 3d grid as graphic elements.
to find the most fitting form, i used clay to sketch and prototype my design.